How to Create an E-commerce Website and Sell Your Products Online v1.0

Learn How To Create An E-Commerce Website Today!

Introduction

E-commerce is a booming industry that allows businesses to sell their products and services online. E-commerce websites are online shops that enable customers to browse, order, and pay for goods and services from anywhere and anytime. E-commerce websites can help businesses reach a wider audience, increase sales, reduce costs, and improve customer satisfaction. However, creating an e-commerce website can be challenging, especially for beginners who have no experience in web development or design.

Related: Digital Marketing Ultimate Guide

In this article, we will guide you through the steps of creating an e-commerce website and selling your products online.

Step 1: Choose an E-commerce Platform

An e-commerce platform is a software application that provides the tools and features to create and manage an e-commerce website. There are many e-commerce platforms available in the market, each with its own advantages and disadvantages. Some of the most popular e-commerce platforms are:

• Shopify: Shopify is a cloud-based e-commerce platform that allows you to create a fully-customized online shop in minutes. Shopify offers a variety of templates, apps, and integrations to suit your business needs. Shopify also handles the hosting, security, and payment processing for your online shop. Shopify charges a monthly fee based on the plan you choose, plus transaction fees for using its payment gateway¹.
• Wix: Wix is a website builder that allows you to create an e-commerce website using drag-and-drop tools and pre-designed templates. Wix offers a range of features and functionalities to help you sell your products online, such as inventory management, shipping options, coupons, and analytics. Wix also provides hosting, security, and customer support for your online shop. Wix has a free plan with limited features, and premium plans with more features and storage².
• WooCommerce: WooCommerce is a plugin that turns your WordPress website into an e-commerce website. WooCommerce gives you complete control over the design and functionality of your online shop, as well as access to thousands of plugins and themes to enhance your e-commerce experience. WooCommerce is free to use, but you need to pay for hosting, domain name, security, and extensions³.

To choose the best e-commerce platform for your business, you need to consider factors such as:

• Your budget: How much are you willing to spend on creating and maintaining your e-commerce website?
• Your skills: How comfortable are you with coding and web development?
• Your goals: What are the features and functionalities that you need for your online shop?
• Your scalability: How do you plan to grow your business in the future?

Step 2: Register a Domain Name

A domain name is the address of your e-commerce website on the internet. It is what your customers type in their browsers to access your online shop. For example, amazon.com is the domain name of Amazon’s e-commerce website. A domain name should be:

• Unique: It should not be already taken by another website or trademarked by another business.
• Relevant: It should reflect your brand name, products, or niche.
• Memorable: It should be easy to remember, spell, and pronounce.
• Short: It should be as short as possible to avoid typos and confusion.

To register a domain name, you need to use a domain name registrar, which is a service that allows you to buy and manage domain names. Some of the most popular domain name registrars are:

• GoDaddy: GoDaddy is one of the largest and most trusted domain name registrars in the world. GoDaddy offers a wide range of domain name extensions, as well as hosting, email, security, and marketing services.
• Namecheap: Namecheap is a domain name registrar that offers cheap and reliable domain name registration services. Namecheap also provides hosting, email, security, and privacy protection services.
• Bluehost: Bluehost is a web hosting company that also offers domain name registration services. Bluehost is known for its fast and secure hosting plans, as well as its integration with WordPress.

To register a domain name, you need to follow these steps:

• Search for the availability of your desired domain name using the domain name registrar’s website.
• Choose the domain name extension that suits your business (.com, .net, .org, etc.)
• Add the domain name to your cart and proceed to checkout.
• Enter your personal and payment information and confirm your order.
• Verify your email address and activate your domain name.

Step 3: Design Your E-commerce Website

The design of your e-commerce website is crucial for attracting and retaining customers. A good e-commerce website design should be:

• Aesthetic: It should have a pleasing appearance that matches your brand identity and style.
• Functional: It should have all the necessary features and functionalities that enable customers to browse, order, and pay for your products easily.
• Responsive: It should adapt to different screen sizes and devices, such as desktops, laptops, tablets, and smartphones.
• User-friendly: It should have a clear and intuitive navigation, layout, and content that guide customers through your online shop.

To design your e-commerce website, you can either use a template or create a custom design. A template is a pre-made design that you can customize with your own content, images, and colors. A custom design is a unique design that you create from scratch or with the help of a professional web designer. The choice between a template or a custom design depends on your budget, skills, and preferences.

If you use a template, you can choose from the templates offered by your e-commerce platform or from third-party sources. Some of the benefits of using a template are:

• It saves you time and money, as you don’t need to hire a web designer or learn how to code.
• It gives you a professional and consistent look for your online shop, as the templates are designed by experts and tested for quality and performance.
• It allows you to customize your online shop according to your needs and preferences, as most templates are flexible and editable.

If you create a custom design, you can either use a website builder or hire a web designer. A website builder is a tool that allows you to create a website using drag-and-drop elements and visual editors. A web designer is a person who creates a website using coding languages and software. Some of the benefits of creating a custom design are:

• It gives you full control and creativity over the design and functionality of your online shop, as you can tailor it to your specific requirements and vision.
• It sets you apart from your competitors, as you can create a unique and original online shop that reflects your brand personality and values.
• It enhances your customer experience and satisfaction, as you can optimize your online shop for usability, accessibility, and performance.

Step 4: Add Your Products

The products are the core of your e-commerce website. They are what customers come to see and buy from your online shop. Therefore, you need to add your products to your e-commerce website in an organized and attractive way. To add your products, you need to follow these steps:

• Create product categories: Product categories are the main groups or types of products that you sell on your online shop. For example, if you sell clothing, you can have product categories such as men’s clothing, women’s clothing, kids’ clothing, accessories, etc. Product categories help customers find what they are looking for easily and quickly.
• Create product pages: Product pages are the individual pages that display the details and information of each product that you sell on your online shop. For example, if you sell shoes, each shoe will have its own product page with its name, price, description, images, size, color, etc. Product pages help customers learn more about your products and persuade them to buy them.
• Add product images: Product images are the visual representations of your products that show customers what they look like and how they work. Product images are essential for creating trust and interest among customers. You should use high-quality, clear, and realistic product images that showcase your products from different angles and perspectives.
• Add product descriptions: Product descriptions are the textual descriptions of your products that tell customers what they are, what they do, and why they should buy them. Product descriptions are important for providing value and benefits to customers. You should use clear, concise, and persuasive product descriptions that highlight your products’ features and advantages.
• Add product prices: Product prices are the amounts of money that customers have to pay for buying your products. Product prices are crucial for influencing customers’ purchase decisions. You should use fair, competitive, and transparent product prices that reflect your products’ quality and value.

Step 5: Set Up Payment Methods

Payment methods are the ways that customers can pay for their orders on your e-commerce website. Payment methods are vital for completing transactions and generating revenue for your online shop. You should offer multiple payment methods to suit different customer preferences and needs. Some of the most common payment methods are:

• Credit cards: Credit cards are plastic cards that allow customers to pay for their orders using their credit limit. Credit cards are one of the most popular and convenient payment methods for online shopping. To accept credit card payments on your e-commerce website, you need to use a payment gateway or a merchant account.
• PayPal: PayPal is an online payment service that allows customers to pay for their orders using their PayPal account or their debit or credit card. PayPal is one of the most secure and trusted payment methods for online shopping. To accept PayPal payments on your e-commerce website, you need to have a PayPal business account.
• Stripe: Stripe is an online payment platform that allows customers to pay for their orders using various payment methods such as credit cards, debit cards, digital wallets (such as Apple Pay or Google Pay), bank transfers (such as SEPA or ACH), etc. Stripe is one of the most flexible and powerful payment methods for online shopping.

To accept Stripe payments on your e-commerce website, you need to have a Stripe account and integrate it with your e-commerce platform.

Step 6: Set Up Shipping Options

Shipping options are the ways that customers can receive their orders from your e-commerce website. Shipping options are important for delivering your products to your customers and ensuring their satisfaction. You should offer various shipping options to suit different customer locations, preferences, and needs. Some of the most common shipping options are:

• Standard shipping: Standard shipping is the default and cheapest shipping option that delivers your orders within a reasonable time frame, usually within 3 to 7 business days. Standard shipping is suitable for customers who are not in a hurry and want to save money on shipping costs.
• Express shipping: Express shipping is the fastest and most expensive shipping option that delivers your orders within a short time frame, usually within 1 to 2 business days. Express shipping is suitable for customers who are in a hurry and want to receive their orders as soon as possible.
• Free shipping: Free shipping is a promotional shipping option that offers free delivery for your orders, usually with a minimum order value or a coupon code. Free shipping is suitable for customers who want to save money on shipping costs and increase their order value.
• International shipping: International shipping is a special shipping option that delivers your orders to customers outside your country or region. International shipping is suitable for customers who want to buy your products from different parts of the world.

To set up shipping options for your e-commerce website, you need to consider factors such as:

• Your products: What are the size, weight, and fragility of your products?
• Your customers: Where are your customers located and what are their expectations and preferences for shipping?
• Your costs: How much does it cost you to ship your products and how much can you charge your customers for shipping?
• Your competitors: What are the shipping options and rates offered by your competitors and how can you differentiate yourself from them?

Step 7: Launch Your E-commerce Website

The final step of creating an e-commerce website is launching it to the public. Launching your e-commerce website means making it live and accessible to your potential customers. Before launching your e-commerce website, you need to do some testing and optimization to ensure that it is ready and functional. Some of the things that you need to check and improve are:

• Content: Is your content clear, accurate, and engaging? Does it have any spelling, grammar, or formatting errors? Does it have any broken links or images?
• Design: Is your design aesthetic, functional, responsive, and user-friendly? Does it match your brand identity and style? Does it have any layout or alignment issues?
• Products: Are your products well-organized, well-presented, and well-described? Do they have high-quality images and descriptions? Do they have correct prices and availability?
• Payment: Are your payment methods secure, reliable, and convenient? Do they work properly and smoothly? Do they have any errors or glitches?
• Shipping: Are your shipping options varied, flexible, and affordable? Do they work properly and smoothly? Do they have any errors or glitches?
• Performance: Is your e-commerce website fast, stable, and scalable? Does it load quickly and smoothly? Does it handle traffic spikes and surges?

After testing and optimizing your e-commerce website, you can launch it by publishing it on the internet using your e-commerce platform or web hosting service. You can also announce your launch by promoting it on social media, email marketing, or other channels.

Conclusion

Creating an e-commerce website can be a rewarding and profitable venture for your business. However, it can also be a challenging and complex process that requires careful planning, execution, and evaluation. By following the steps outlined in this article, you can create an e-commerce website that showcases your products, attracts customers, generates sales, and grows your business.

References

[1] Patel N., “How to Build an Ecommerce Website in 9 Easy Steps”, Neil Patel (January 25th 2021).

[2] Shopify , “Shopify Pricing – Setup And Open Your Online Store Today – Free Trial”, Shopify (Accessed April 6th 2023).

[3] Wix , “Ecommerce Website Builder | Create an Online Store | Wix.com”, Wix.com (Accessed April 6th 2023). [4] WooCommerce , “WooCommerce – Sell Online With The Ecommerce Platform For WordPress”, WooCommerce (Accessed April 6th 2023).