How to Use LinkedIn and Medium to Showcase Your Expertise and Content v1.0

Learn How To Use LinkedIn And Medium To Showcase Your Expertise And Content Today!

By Bing Chat and John Monyjok Maluth

Introduction

LinkedIn and Medium are two of the most popular and powerful platforms for professionals, entrepreneurs, and creatives who want to share their expertise and content with the world. LinkedIn is a social network that connects you with other professionals, potential employers, clients, and partners. Medium is a publishing platform that allows you to write and distribute articles, stories, essays, and more. Both platforms can help you build your personal brand, grow your audience, and establish your authority in your field.

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However, to use them effectively, you need to follow some best practices and strategies. In this article, we will discuss some of the ways to use LinkedIn and Medium to showcase your expertise and content, based on recent research and reports.

What are LinkedIn Benefits?

LinkedIn benefits are the advantages and perks that LinkedIn offers to its users, such as:

• Access to a powerful job board that allows you to search and apply for jobs, set job alerts, and see how you compare to other applicants¹
• Ability to build your personal brand and showcase your skills, achievements, personality, and goals through your profile²
• Opportunity to rank your name on Google and increase your online visibility and reputation³
• Chance to publish relevant content that demonstrates your knowledge, insights, opinions, and stories to your audience⁴
• Possibility to engage with your community by interacting with other users, joining groups or publications, and participating in discussions or events⁵
• Access to comprehensive health insurance, wellness program, paid time off, life insurance, donation matching, education reimbursement, and other benefits and perks if you work for LinkedIn⁶

What are Challenges of Using LinkedIn?

Some of the challenges of using LinkedIn are:

• It can be time-consuming to create and maintain a professional profile, network with other users, and participate in groups or discussions¹².
• It can be expensive to access premium features or services, such as advanced search, analytics, learning courses, or career coaching¹².
• It can expose you to potential spam, scams, or privacy breaches from malicious or fraudulent users or messages¹³².
• It can be difficult to get your message noticed or stand out from the crowd of other users or content on the platform¹⁴.
• It can have a slow or unresponsive customer support or technical service when you encounter problems or issues on the platform¹⁴.
• It can limit your control over your personal data and information, as LinkedIn owns and uses them for its own purposes or interests¹⁵.
• It can require a learning curve or a skill set to become a power-user or an influencer on the platform⁶.

What are the benefits of using Medium?

Some of the benefits of using Medium are:

• You can access unlimited articles from a variety of topics, genres, and perspectives, written by both established and emerging writers¹.
• You can support the writers you read and appreciate by directly contributing to their earnings through your membership fee¹.
• You can publish your own content on the platform and reach a large and engaged audience, as well as earn money from your writing².
• You can learn from other writers, get feedback, and improve your craft by reading and interacting with their content³.
• You can enjoy an ad-free and clutter-free reading experience, as Medium only makes money from its subscription service⁴.

What are the challenges of using Medium?

Some of the challenges of using Medium are:

• It can be difficult to monetize your content, as Medium pays writers based on the reading time and engagement of Medium members, which can be unpredictable and inconsistent¹.
• It can be hard to build your own brand and audience, as Medium owns and controls your content, distribution, and design².
• It can expose you to potential plagiarism, piracy, or censorship, as Medium does not guarantee the protection or preservation of your content³.
• It can limit your creative freedom and expression, as Medium has strict editorial guidelines and rules that you have to follow⁴.

Create a compelling profile

The first step to using LinkedIn and Medium is to create a compelling profile that showcases your skills, achievements, personality, and goals. Your profile is your online resume, portfolio, and introduction. It is what people see when they search for you or visit your page. Therefore, you need to make sure it is accurate, complete, relevant, and professional.

Some tips for creating a compelling profile are:

• Use a clear and friendly photo that reflects your personal or professional image
• Write a catchy and informative headline that summarizes your value proposition or unique selling point
• Write a concise and engaging summary that highlights your background, experience, interests, and aspirations
• List your education, work history, certifications, awards, publications, projects, and other relevant achievements
• Add relevant skills and endorsements that demonstrate your expertise and credibility
• Include links to your website, portfolio, social media accounts, or other online presence
• Ask for recommendations from your colleagues, clients, mentors, or peers who can vouch for your work quality and character

Publish relevant content

The second step to using LinkedIn and Medium is to publish relevant content that showcases your knowledge, insights, opinions, and stories. Content is the currency of the online world. It is how you communicate your value, attract attention, engage your audience, and establish your authority. Therefore, you need to publish content that is useful, informative, entertaining, or inspiring for your target audience.

Some tips for publishing relevant content are:

• Choose topics that are related to your field, niche, or industry
• Use keywords that are relevant to your topic, audience, or goal
• Use catchy titles that capture attention and curiosity
• Use clear and concise language that is easy to read and understand
• Use headings, subheadings, bullet points, or lists to organize and structure your content
• Use images, videos, charts, or graphs to illustrate or support your content
• Use links, citations, or references to provide evidence, examples, or sources for your content
• Use a call-to-action at the end of your content to invite feedback, comments, shares, or actions from your audience

Engage with your community

The third step to using LinkedIn and Medium is to engage with your community. Engagement is the key to building relationships, trust, and loyalty with your audience. It is also how you grow your network, reach, and influence in the online world. Therefore, you need to engage with your community by interacting with other users, joining groups or publications, and participating in discussions or events.

Some tips for engaging with your community are:

• Follow or connect with other users who share your interests, goals, or values
• Comment on or like other users’ content that you find valuable, interesting, or helpful
• Share or re-post other users’ content that you think your audience would appreciate or benefit from
• Join or create groups or publications that are relevant to your field, niche, or industry
• Participate in or host discussions or events that are related to your topic, audience, or goal
• Ask or answer questions or polls that are relevant to your topic, audience, or goal

Conclusion

LinkedIn and Medium are two of the best platforms for showcasing your expertise and content online. By creating a compelling profile, publishing relevant content, and engaging with your community, you can use them effectively to build your personal brand, grow your audience, and establish your authority in your field.

References

¹: How to Demonstrate Your Expertise and Build Your Brand on LinkedIn | Official LinkedIn Blog

²: 8 Ways to Effectively Display Your Skills on LinkedIn – MUO

³: Does Your LinkedIn Profile Prove Your Credibility? – Forbes

⁴: How To Post From Medium To LinkedIn In 10 Minutes

⁵: How I Used LinkedIn to Showcase My Projects & Knowledge – Medium