Author: John Monyjok Maluth

Unleash your inner writer and reader! Meet John Monyjok Maluth, a prolific author of 100 books across 10 series, inspiring audiences worldwide. Find his captivating stories at Amazon and more and discover the power of writing to transform lives. Start your journey today!
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Top 10 Technology Skills

Top 10 Technology Skills

Mastering These top 10 technology Skills Will Make You Soar Higher In the Digital Age

29th March 2021

“The Top 10 Technology Skills” is an article designed to inform you about key soft skills that can contribute to success, particularly in the digital realm. It focuses on Information and Communication Technology (ICT) skills, with an emphasis on computers and their operation. With this introduction, let us explore these ten crucial skills.

Skill #1: Typing Skills

General typing skills are essential, even for those who don’t aspire to become writers or authors. These skills are beneficial in self-publishing; however, my focus here is broader. Learning to type is crucial in our digital era as it holds significant importance and value.

Your typing abilities can also be the foundation of a successful business in South Sudan’s major towns. By charging for typing services separately from printing and photocopying, you can establish a steady source of income. Moreover, typing skills are useful for completing assignments.

Indeed, I acquired typing skills during my first bachelor’s degree in theology, which I pursued in high school from 2010 to 2012. It was then that I realized my potential to write and self-publish books. Thus, mastering the keyboard is a valuable skill that can unlock numerous opportunities.

Related: Technology Ultimate Guide

Skill #2: Editing Skills (texts, videos, pictures and audios)

Learning to use a computer for editing text, videos, pictures, and audio files is a valuable skill. There are both free and paid tools available for these purposes. For instance, I use Microsoft Word to compose posts before uploading them to a content management system (CMS).

Editing skills are applicable to books, blog posts, documents, and assignments. Online proofreading tools and features in word processing software like MS Word can assist in this. Video editing skills can lead to employment opportunities. In South Sudan, many photo studios utilize photo editing software to enhance images before printing.

Proficiency in audio file editing can lead to job opportunities in media houses, such as Eye Radio, providing a means to earn a living. More information about these skills is available online, either free of charge or for a fee. Further learning can pave the way for a new, fulfilling career that also offers financial rewards.

Skill #3: Social Media Skills

The third step in the top 10 technology skills pertains to social media proficiency. I refer to it as ‘social media skills’ because they enable you to chat or communicate with friends and family on platforms like Facebook, Twitter, and others. These skills necessitate literacy in an international language such as English, Arabic, French, or Swahili, which are integral to information and communication systems worldwide. Being able to read and write in any of these languages enhances your ability to acquire and utilize these technological abilities, also referred to as soft skills.

Skill #4: Communication Skills

While this may seem related to social media, digital communication encompasses much more. It includes email, live chat, social media messaging, voice calls, video calls, among others. Here, we are discussing communication skills via technology.

We employ technology as a means of communication, and mastering these skills can lead to lucrative job opportunities. Are you aware that speaking into your device in a specific manner can enhance the listener’s experience on the other end? This is a communication skill that could be beneficial to learn.

Skill #5: Web Design and Development Skills

Web design and development ranks among the top 10 technology skills I’ve selected for you in this article. It’s challenging, but mastering it can lead to a lucrative career. My expertise in web design and development comes from hands-on experience with the technology.

The most effective learning method is through action, as it is goal-oriented. Engaging with the material is far superior to merely reading about it without applying the knowledge. The optimal learning strategy is to implement what you’ve learned.

For instance, I hope that after reading this article, you’ll experiment with one of these top 10 technology skills to gauge your aptitude. Testing different areas is a key strategy for uncovering your career path. Exposure is necessary to recognize if a career truly belongs to you.

Skill #6: SEO Skills

Search Engine Optimization (SEO) skills are essential soft skills to master in today’s digital world, especially for those building websites, either for personal projects or for clients. Building websites has become a lucrative business and is a form of freelancing that is likely to remain in demand.

Learning SEO skills opens up job opportunities worldwide for those needing such services. There are platforms that connect freelancers with gigs, enabling people to receive the services they need while service providers can earn money efficiently.

Further information about SEO skills can be found in this post, and for those interested, online courses are available to enhance these skills and capitalize on this business opportunity.

Skill #7: App Design and Development Skills

Much like web design and development, learning to create or design applications is possible. It all hinges on your goals for the application. Nowadays, you can bring almost any app concept to life without delving into complex coding. Exciting, isn’t it? Indeed, and it’s achievable if you’re keen to delve deeper into the subject.

You can craft apps tailored for your own website or for clients who require them, and they will likely compensate you for your efforts. You have the ability to develop apps for consuming digital content and books. Applications can be designed for mobile devices, computers, or even for web use. Essentially, you can create any type of app you envision.

Skill #8: Plug-ins Design and Development Skills

If you’re acquainted with WordPress, you’re aware that plugins are crucial for enhancing the core system’s capabilities. These small software additions can expand a website’s functionality beyond its original scope.

You can develop various plugins, such as for security, shopping carts, and payments, to name a few. Initially, conducting product research to understand customer needs is essential. You can list your plugin on WordPress.org at no cost to gauge user interest. Offering a free trial alongside a PRO version with additional features is also a viable strategy.

Skill #9: Themes Design and Development Skills

Designing and developing WordPress plugins can be both a valuable service and a career path, just as creating WordPress themes can present a business opportunity. Themes are crucial for determining the appearance and ambiance of websites. Utilizing the PHP language to craft such designs can become a promotional avenue in the WordPress community, where web designers can evaluate your work.

You have the option to design for your own websites or to develop themes for the marketplace on WordPress.org, which is the commercial version of this widely-used open-source software for website creation.

However, to capitalize on this potential market, you might need to invest time in learning PHP and other web development languages like CSS and Java. Mastering these skills requires dedication, but they can be highly rewarding when proficiently acquired.

Skill #10: CMS Management Skills

The final tip in the top 10 technology skills list involves mastering Content Management Systems (CMS) like WordPress.com or WordPress.org. Numerous CMS tools and platforms are accessible online, yet WordPress stands out as one of the finest.

You can learn to utilize these platforms for creating and managing websites, whether for personal use or for others. More posts about WordPress will follow, but for now, you might be interested in an earlier post I wrote on how to create pages and posts in WordPress. Click here to view that post.

My Final Words

We’ve reached the conclusion of the top 10 technology skills, and I’d like to leave you with these final thoughts on the post. I trust you’ve read it from start to finish. My current advice is that knowledge becomes powerful only when utilized. Review the points in the post, select the ones that resonate with you, and act on them immediately!

This isn’t an order, but rather a piece of advice. Utilizing the information in this post will be beneficial for you. The best course of action is to begin immediately. Procrastinating until tomorrow may lead you to lose focus in the business world, possibly causing you to forget everything. Starting now is the wisest investment for your future.

Having said all this, let’s wrap up this post. However, I’m eager to hear your thoughts in the comments section below. What do you think could be edited or updated? Feel free to reach out to me via the WhatsApp contact provided below. May God bless you and ensure your safety during and beyond the pandemic.

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Top 10 Self-Publishing Skills

Mastering these top 10 self-publishing skills will help you succeed in self-publishing

22nd March 2021

“The Top 10 Self-Publishing Skills” is an article designed to assist you in identifying key skills that, once mastered, can significantly enhance your success in the self-publishing sector. Self-publishing has emerged as a formidable business, establishing itself as a fresh industry that traditional publishers can no longer overlook. With this in mind, let us explore the top 10 self-publishing skills outlined below.

Skill #1: Writing Skills

The foremost skill required for self-publishing is the ability to write and continue improving your writing. Beginning to write doesn’t ensure that one will continue it indefinitely. A common error is striving for perfection, which is unattainable in human endeavors.

In this discussion, I aim to emphasize writing as an essential skill for self-publishing in the digital age. Learning comes through practice; no one can instruct you in writing until you begin the process yourself. This stark truth applies not just to writing but to all professions. Indeed, practice is the path to mastery.

Skill #2: Editing Skills

Mastering editing skills is the second essential ability for publishing a book. Many authors believe they lack the natural aptitude for this task, yet editing is an integral part of writing, whether for publication or pleasure.

When aiming to publish, it’s crucial to self-edit before considering a professional editor. This process is a learning curve, where making mistakes is part of improving. It may seem like progress is slow, but persistence will enhance your editing skills.

If self-editing feels overwhelming, it’s possible to hire a professional editor for a fee. However, regardless of financial resources, it’s advisable to thoroughly edit your manuscript before submitting it for publication.

Related: Self-Publishing Ultimate Guide

Skill #3: Interior Design Skills

The third essential skill in the top 10 for self-publishing is book interior design, particularly when you undertake the publishing process yourself. It’s important to remember that self-publishing doesn’t necessarily mean handling every task alone; you can employ professionals for various services, from editing to interior design.

Each publishing platform may have different requirements for book interior design. For instance, Kindle Direct Publishing (KDP) has specific interior design guidelines that differ from those of the Smashwords platform.

On KDP, you’re allowed to upload your book in any Word format, which the system will then convert into the Kindle eBook format. However, Smashwords is more restrictive, only accepting certain Word document formats, specifically (.rtf) and (.doc). It’s crucial to adhere to the correct format to avoid complications with the platform.

The genre of your book also dictates the approach to interior design. Ensure you’re aware of the genre your book falls under before commencing the interior design. For a comprehensive guide on the essentials of book interior design, refer to the complete post I have written on the topic.

Skill #4: Cover Design Skills

Cover design ranks fourth in the top 10 self-publishing skills. You can utilize tools like KDP’s Online Cover Creator, Canva, and BookBrush to create your covers.

Starting from scratch is always an option, and with time, you can improve. However, if you don’t excel after a considerable effort, it might be wise to delegate this task to someone with the requisite talent and focus on your writing.

Not everyone is naturally a designer or editor, but you won’t know unless you try. Persist until you’re certain that it’s not your forte. The key message of this article is to encourage learning to do it yourself.

Self-publishing doesn’t necessarily entail handling every aspect alone, but giving it a try is essential. Some authors manage the entire process themselves with near-perfect results, leading to sales of thousands of book copies monthly and annually.

Skill #5: Computing Skills

This section is about the advantages of using a computer to type your book, as opposed to relying solely on pen, ink, and paper. While traditional tools are still viable, ultimately, your manuscript will need to be entered into a word processing program. This skill is fundamental, and its placement here is intentional.

Being a proficient writer doesn’t necessarily require computer skills. However, to keep pace with the modern world, mastering the use of a computer is essential. The computer is the most versatile tool ever created in human history, yet many fail to harness its full potential.

For writers, particularly indie authors or self-publishers, computer literacy extends beyond mere typing and editing. Mastery of a computer involves a commitment to learning—typing, editing, formatting, interior design, and uploading your final manuscript to your chosen publishing platform are all critical skills.

Skill #6: Web Design Skills

For authors, owning a personal website is among the top strategies for digital marketing today. If someone else designs it for you, that’s perfectly fine, especially if you’re willing to pay for the service. However, as creators, there’s a unique satisfaction in doing things on our own. Indeed, self-published authors embody entrepreneurship in its truest form.

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Initially, I handled everything on my own because I couldn’t afford to hire someone to assist with the book cover and interior designs. I taught myself how to do it, and I continue to do so after eight years of self-publishing.

However, if you have the budget, opt for a professional designer. If not, take the time to learn and do it yourself. Start designing your website now and enhance it later when you have the means.

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Skill #7: Mailing List Skills

An effective author website includes a mailing list feature. This entails creating a reader magnet or a book that your audience will enjoy, and offering it in exchange for their email addresses. These email addresses become a resource for you to distribute additional news and marketing content.

If your readers appreciate your work, they will be eager to learn about your upcoming book releases and make purchases. They may also share your newsletter within their network, potentially expanding your mailing list. This method is one of the most effective for engaging with genuine readers who may provide feedback.

Many successful independent authors, such as Mark Dawson, recommend an author mailing list as one of the essential tools for an author, in addition to professionalism and a well-designed author website. I have previously written an article about utilizing a mailing list, which you can access here.

Skill #8: SEO Skills

Search Engine Optimization (SEO) is a method employed by web designers, content creators, and marketers to enhance the visibility of their websites on major search engines like Google, Yahoo, and Bing. You can discover more about SEO in this post. Being tech-savvy is not a prerequisite for implementing effective SEO on your author’s website.

If you’re a hands-on learner, you can dive in and set up your author website for SEO success. There is a variety of tools available, both free and paid, that can help improve your website’s SEO. One such tool is Yoast SEO, which offers both a free and a premium version.

Skill #9: SMM Skills

Social Media Marketing (SMM) is a burgeoning trend in digital marketing. It can be utilized to promote your website, books, and various other products and services. As an independent author, the onus of marketing your books lies primarily with you. Mastering these tips and tricks is crucial for thriving in the self-publishing arena.

This is the ninth step among the top ten self-publishing skills essential for an indie author. It’s advisable to familiarize yourself with these fundamental skills even before deciding to pursue a career as an indie author or writer.

In addition to writing and publishing your books, you can also undertake writing assignments for others and earn a fee for every exceptional piece you create. For more insights into freelance writing, consider exploring further resources.

Skill #10: Communication Skills

As a self-published author, mastering communication skills is crucial. Communication forms the core of digital marketing and, frankly, all marketing types. It’s necessary to convey your message across the platforms at your disposal.

This entails using persuasive language to draw attention to your book, allowing people to discover it and decide if it appeals to them. While you can’t compel a purchase, you certainly can influence their decision. Effective communication is, therefore, vital for an author.

Whether it’s through social media, blog posts, email lists, or any other channel, communication is key. To enhance your communication skills, consider enrolling in online courses offered by platforms like Google Digital Skills for Africa or Alison.com.

Yet, it’s essential that any skill you wish to acquire is aligned with your interests. Pursuing something solely based on admiration isn’t the most strategic approach to career development. Opt for a career that genuinely interests you, which will ultimately save time, money, and resources.

My Final Words

We’ve reached the conclusion of this extensive article. Indeed, it’s a lengthy read with 1,900 words, but I trust you’ve found the top 10 self-publishing skills valuable. My key message is to encourage you to review this material repeatedly until you fully grasp its contents.

After reading, I urge you to apply the knowledge gained. Dedicate time to mastering the skills outlined in this post. It would bring me great joy to learn that you’re successfully publishing your books, generating sales, and earning from them. Feel free to share your experiences in the comments section below, or connect with me directly using the WhatsApp button. Wishing you a prosperous journey in self-publishing!

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The 10 Best Affiliate Marketing Programs

The 10 Best Affiliate Marketing Programs

Understanding these 10 best affiliate marketing programs will help you sell more online

16th March 2021

Here are the top 10 affiliate marketing programs for 2021, which I hope you’ll find beneficial for earning real money online by promoting their products and services. Please note that I am an affiliate partner for these programs, and promoting them here means that I may earn a commission if you make a purchase using the links provided, depending on the programs you choose to use.

Disclaimer: I do not own any of the products and services recommended in this post, nor will I be liable for any damage or data loss that may result from the use of these products or services. For guidance on using any software or service, please consult the respective vendor.

#1. IObit Software (70% commission)

This has been one of my preferred affiliate programs since 2010, and it remains at the top of the list of the best affiliate marketing programs in 2021. I have been using their system care tools from version 1.0 to the present. They excel in computer care and security. Their antivirus tools serve multiple purposes, and they offer solutions for Mac, Windows, and now smartphones as well.

If you would like to try their tools click here now. You can even become an affiliate partner like me and promote the same tools and earn 70% commission per sale. You can learn more below.

Download IObit Malware Fighter

#2. Kaspersky Africa (50% commission)

Kaspersky, a Russian firm, excels in computer security. Their tools are top-notch because they cater to both online and offline requirements. The antivirus solutions they offer operate around the clock, providing approximately 98% protection. The sole drawback of this tool is that it may slow down computers.

But if your computer has a better memory, you don’t have to worry about this. If you would like to check their tools out, please click here now. This link takes you to their website so that you read more about them and their products.

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#3. Cool Software (50% commission)

Cool Software excels in creating photo directories for families, church congregations, and more, also recognized as ABC Fast Directories.

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They offer directories with both text and images, boasting remarkable features. To learn more, click here. This link will direct you to their website, where you can explore their products and services further. You may then choose to make a purchase or simply continue reading.

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#4. Streamaxia (25% commission)

This company is a premier provider of live video streaming and mobile broadcast technologies in today’s market for iOS and Android app developers. If you belong to this group, you can experiment with their tools immediately.

OpenSDK iOS & Android Source Code Bundle

If you would like to promote them, then you can learn more about how to become their partner in the links below. For now, you can click here for more information about them and their products.

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#5. Contour Components (25% commission)

Contour Components excels in delivering solutions for statistics, banking, government, and enterprise sectors. Their technological offerings are precisely what is needed in today’s tech-driven world. They rightfully earn the #5 spot on my list of the top 10 affiliate programs for 2021.

Contour Reporter

I don’t use them myself, but my referrals have testimonies about how cool they are. You can try them by clicking here right now. You can take a look at their tools and decide by yourself if they fit your needs as I think they do.

Download Contour Reporter 6.0

#6. RAQSOFT Inc. (50% commission)

RAQSOFT Inc. excels in the data industry, renowned for its innovation, intelligent data modeling, and desktop analytics. Affiliates promoting their products and services can earn up to a 50% commission. For more information, you can visit their website.

esProc Developer

RAQSOFT Inc. is featured under the recommended tools at the end of this post, providing a pathway to learn about becoming an affiliate, selling their products, and earning money. The IRI book lists several reputable affiliate marketing networks; however, in this post, I am utilizing just one: Avangate, now known as 2Checkout.

Download esProc Developer

#7. Genie9 (75% commission)

Genie9 is among the top cloud backup solutions available. It’s perfect for small to medium-sized businesses, and even large organizations and institutions find it suitable. Their backup tools are user-friendly while maintaining a high level of professionalism.

If you need to secure large amounts of data, Genie9 is an excellent choice. Although the link is not provided, you can visit their product catalog by searching for Zoolz, their actual site name. They offer a variety of impressive backup tools for purchase.

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#8. Aiseesoft Studio (85% commission)

Aiseesoft Studio offers a suite of professional, modern tools, making it an excellent choice for various needs. Their offerings include utilities, multimedia, data recovery, and video conversion tools. Additionally, they provide free online tools available for use at your convenience.

Regarded as one of the top companies, Aiseesoft Studio ranks as my eighth choice in the top ten affiliate marketing programs for 2021. For more information about their tools and services, visit their website.

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#9. Movavi (40% commission)

Movavi stands out as one of the premier movie software options available. Its tools are highly regarded for both video and audio editing. It ranks as my number 9 in the top 10 affiliate marketing programs for 2021.

Are you looking to edit videos and audios like a professional, even without prior experience? Explore their tools by following this link. With a variety of tools and services, you’re sure to discover something to enhance your business.

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#10. Amigabit (86% commission)

Amigabit ranks #10 on my 2021 list of the top 10 affiliate marketing programs. They specialize in repairing, optimizing, and protecting data. Renowned for their data recovery capabilities, I highly recommend them among the various tools and services available.

Understanding the implications of permanently losing substantial data, if you handle large volumes of data like I do, these tools are essential. Visit their website now to explore their products and services.

Download PowerBooster

Other recommended tools

The book “Internet Residual Income” provides insights into becoming an affiliate marketer, detailing various affiliate marketing networks such as SFI, Avangate/2Checkout, Amazon, among others. It is a resource for those interested in exploring this field.

Here are some tools that I don’t personally use but recommend. You can click on the links provided to learn more about each program or company. Please note, I may receive a commission for any purchases you make.

Dear reader, I trust this article has been of personal benefit to you. Feel free to share your thoughts in the comment section below; both I and other readers would appreciate your input. May God bless you and ensure the safety of you and your loved ones throughout and beyond this pandemic. Shalom!

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Top 10 Life Coaching Skills

Top 10 Life Coaching Skills

Learning these top 10 life coaching skills will save you from low self-esteem

15th March 2021

“The Top 10 Life Coaching Skills” is an article designed to empower you with the skills used by exceptional coaches for self-coaching. These skills and techniques can enhance your self-awareness and development. Self-esteem pertains to your self-perception and self-worth. It’s crucial to value yourself, as this influences how others perceive you. Now, let’s examine the facts presented below.

Skill #1: Confidentiality Skills

Experts assert that maintaining confidentiality with life coaching clients is one of the most valuable skills for life coaches. But how can these skills be applied to self-coaching? Indeed, self-coaching is possible, and that’s likely why you’re reading this article. You’re eager to discover and utilize the top 10 life coaching skills, whether you’re a coach or someone seeking coaching.

Confidentiality is a skill that everyone needs, though not always. Just as positive events don’t always occur, confidence can fluctuate. However, the general consensus is that confidentiality is beneficial and should be embraced and utilized as much as possible.

As a life coach, maintaining confidentiality with your clients’ statements is crucial. Think of it as being a medical doctor in your own right. Medical professionals are expected not to disclose their clients’ private matters. Similarly, even if you were my spouse, your doctor would not share certain details about you unless absolutely necessary.

Likewise, life coaches and pastors should conduct themselves professionally. We are all human, and sometimes things may inadvertently be said. It’s often mentioned that about 95% of human conversation is gossip, which is even supported by my Bible. However, professionalism is key. The most effective way to be professional is to keep confidential matters exactly that—confidential. This means not sharing them with anyone, not even your spouse.

Related: Life Coaching Ultimate Guide

Skill #2: Objectivity Skills

There is a significant difference between objective and subjective thinking. To simplify, the individual you are conversing with is not the topic of discussion; rather, it is the situation they are presenting to you. Maintaining objectivity in counseling or life coaching is essential.

But how can you maintain this objectivity when you are reflecting and speaking to yourself? It’s interesting to note that you are essentially coaching yourself all the time. Indeed, this happens whether you are advising someone else or during your leisure time. In reality, our internal dialogue continues even while we sleep!

Skill #3: Supporting and Firm Skills

Life coaching is a complex skill that involves supporting clients’ ideas while also adhering to the facts, even if it means acknowledging that their perspective might be flawed. Our role is to back the client unconditionally, without imposing our own beliefs, yet not capitulating to theirs. Thoughts and words are actions in their respective realms, so we must bolster the client while standing firm on the factual aspects of their situation, which adds to the challenge of being a life coach.

When it comes to self-coaching, the same principles apply. You might believe that you are worthless, akin to feeling like ‘just that pig.’ However, while you might feel useless at times, it’s not a constant state, is it?

Skill #4: Knowing Yourself as a Life Coach

This seems self-explanatory, doesn’t it? To know oneself as a life coach means recognizing that you are also a human with beliefs, flaws, and issues that your client may share. You might be grappling with the same challenges as your client.

However, you must not disclose this, or you cease to be a coach. Honesty is crucial, but it should come at a point when you and your client have gained a deeper understanding of each other.

So, how do you apply these skills to self-coaching? Acknowledge that you are not perfect, just as no human is. This doesn’t mean we lack valid points; on the contrary, we understand that facing the truth is beneficial to us on a personal level.

Skill #5: Learning Willingly

Being open to learning, even from your clients, is crucial to becoming the best life coach you aspire to be. You don’t need to inform them that you are also being coached. However, it’s important to continually learn, including from other coaches.

Having a life coach or a spiritual leader to guide you is beneficial. For instance, I find inspiration in Jesus and biblical figures like Paul, drawing lessons from their lives.

Many read the Bible as a religious text due to tradition. Instead, try reading it as if it were a compelling work of fiction to gain new insights. It can serve as an excellent life coach.

The Bible conveys to me that I am significant to God, that I possess what I need, and that I am capable of achieving anything. These affirmations are powerful tools for self-discovery and professional development, regardless of one’s faith.

Focusing on understanding our abilities, possessions, and identities is key. We all have these attributes in various forms, and exploring them further means learning more about ourselves.

Skill #6: Never Become Judgmental

This isn’t a commandment to adhere to, right? No, it isn’t. That’s not the intention of the communicator here. However, the point should be clear. It’s another way of stating that we must remain objective rather than subjective when providing life coaching to our clients.

How can you apply these skills when coaching yourself? By remembering that you, too, are a person with mistakes and flaws, as all humans inherently are.

Cats behave according to their nature because they are cats. Dogs, doves, ravens, and all other animals have their unique lifestyles, just as we humans do. This means we shouldn’t be judgmental, even though it often seems to be the default.

Skill #7: Listening Skills

Number seven in the top ten life coaching skills is listening. Many expert life coaches emphasize the importance of having ‘big ears and small mouths,’ meaning we should listen more and talk less. In practice, this means letting the client speak while we listen. However, the challenge arises when we find ourselves talking internally or externally, as it’s natural to want to converse. The advice from experts is not to rush; we should listen attentively to our clients and only speak when they invite us to or when it’s the appropriate time to contribute. Applying these listening techniques to self-coaching involves speaking about the issue or oneself and then pausing to reflect before proposing any potential solutions.

Skill #8: It’s Not All Your Responsibility

In dealing with your client’s life, it’s not solely your responsibility to absorb all their pain and seek immediate relief. Your role is to steer the client toward a potential solution, allowing them to discover it on their own. You are a guide, not an imposer of solutions; otherwise, the client may feel patronized.

It’s important to empathize with the situation, yet not shoulder all the responsibility. Encourage the client to think, speak, and decide on their next steps independently. Let the clients take ownership, not you. Your task is to lead them to their own solutions.

As a coach, apply this to yourself by sometimes stepping back and letting life unfold. Pursue what your heart desires and observe what happens. This acknowledges that we’re not always in control, even of our own lives.

Skill #9: Flexibility

Flexibility in life is a skill derived from both innate tendencies and learned behavior. While not everyone possesses this skill naturally, it is possible for anyone to develop it. Flexibility prevents one from becoming entrenched in certain areas with clients, where the role is to guide rather than to enforce agreements.

This implies that while one must be empathetic towards the challenges others face, it is also necessary to adapt while remaining true to oneself. Being flexible does not equate to being indifferent or negligent; rather, it involves recognizing that not all situations have clear solutions.

Indeed, not every problem in life has a definitive resolution. This is exemplified by the inevitability of death, which, despite our wishes, remains a part of life.

Flexibility is intertwined with knowledge and an understanding of life’s complexities. Those who are flexible, often referred to as liberals, avoid becoming fixated on a single perspective, belief, teaching, doctrine, or practice. They acknowledge that approaches that work at one time may not be effective under different circumstances, for various reasons.

Skill #10: Visualization Skills

To keep dreaming means to remain thoughtful and proactive. This isn’t about daydreaming; rather, it’s about engaging your mind while listening to your client. As you anticipate your turn, continue to explore and learn. This approach to learning involves visualizing the world and various scenarios, allowing you to momentarily step out of your client’s perspective to gain a broader understanding of their situation.

By seeing beyond what your client communicates, you can guide them professionally without bias or excessive sympathy, which might otherwise lead you to become ensnared in their desperate thought patterns. Remember, you are the coach at this moment, despite facing your own personal challenges.

My Final Words

As we conclude this post on life coaching skills, consider what insights you can apply from the ten points discussed. Remember, knowledge only becomes power when it’s put into action. Napoleon Hill articulated this truth years ago, and it remains just as valid today. If you’ve found value in this post, feel free to share your thoughts in the comments. Should you have suggestions for improvement, please don’t hesitate to mention them. Wishing you safety and blessings during and beyond the pandemic. Peace!

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Top 10 Digital Marketing Skills

Top 10 Digital Marketing Skills

Mastering These Top 10 Digital Marketing Skills Will Drive Success Your Way

8th March 2021

“The Top 10 Digital Marketing Skills” is an article designed to guide you through the exploration of these skills and their application for success in digital marketing. Businesses and entrepreneurs have been leveraging digital marketing tools well before the advent of COVID-19. The article delves into what has happened during the pandemic and what may continue to unfold in its aftermath.

#1: Customer Journey Skills

The customer journey from initial website visit to final purchase can be tracked in various ways. There are tools available that let you monitor when someone visits your site and when they depart. Google Analytics is one such free tool you can utilize.

Possessing these skills will enhance your performance in digital marketing. Consider that I don’t possess complete knowledge, and I never will, but my primary role as a teacher is to disseminate as much precise information as I can. This is mentioned because there’s a belief that only experts can impart knowledge. While there’s merit to this belief, it’s not always the case that experts are effective teachers.

I will provide links to additional online resources at the end of this post for further exploration of this subject. However, it’s essential for me to share my personal knowledge first.

Therefore, it’s crucial to dedicate time to learning about this key skill. My approach is to learn more through trial and error. I apply new knowledge immediately, which may differ from your or others’ learning methods.

Related: Digital Marketing Ultimate Guide

#2: Digital Marketing Strategy Skills

The second most important skill among the top ten digital marketing skills is planning. Not everyone is naturally inclined to plan ahead, and that’s okay. However, planning serves as the foundation for every project. Take this post, for example: it required research, drafting, editing, and scheduling before publication, a process that started three months prior to its release.

Similarly, a digital marketing strategy requires forethought. Although I initially disliked planning, I’ve grown to appreciate its value. As a novelist who tends to improvise, I still engage in mental planning well before writing.

Consider my first novel, “Life Cure.” Despite being based on real events, I had to determine the sequence of stories. Effective digital marketing also necessitates planning. It’s often said, “Failing to plan is planning to fail,” and there’s truth in that statement. While life is unpredictable, having a plan gives us direction and goals for the future.

#3: Channels Planning Skills

Just as it holds true for digital marketing strategies, it’s equally important to possess planning skills regarding the choice of channels. The options range from social media channels to book publishing and marketing channels, and even offline channels that leverage digital marketing. Digital marketing benefits not just digital products and services but also physical ones.

Identify which channels are most effective for your digital marketing and utilize them accordingly. Facebook is a massive platform, but is it the one your potential customers frequent? Discover this and then take action based on your findings.

Personally, I use Facebook to raise awareness, yet the majority of my customers and readers originate from my Twitter account (@JMaluth). I also engage with Pinterest, although I’m uncertain of its impact on generating readers and customers.

#4: Data Literacy Skills

Determining the right channel for you requires the ability to interpret the data from your research. This necessitates having data literacy skills, which are not overly difficult to acquire. Learning how to collect and analyze data is crucial. Such data can be sourced from platforms like Facebook or from tracking your own website’s visitors. You can discover patterns in how visitors engage with your site and their behavior upon leaving.

Tools like Google Search Console and Google Analytics can provide deeper insights into your visitors, including their geography, age, gender, and the duration of their visits to your website. They can also reveal visitor activities on your site. Another useful tool, Tawk.to, offers more than just chat capabilities; it can inform you about the number of live visitors on your site and the specific pages they are viewing in real-time.

#5: Social Media Marketing Skills

Indeed, the fifth skill in the top ten digital marketing skills list is social media mastery. Facebook remains the leading social media platform today, boasting over 2 billion monthly users, making it an excellent venue for promoting oneself and one’s business.

However, there are alternative platforms as well. It’s important to note that not all Facebook users are there for shopping; many simply want to connect with friends, so your advertisements may not directly convert to sales and wealth. It’s crucial to learn how to leverage Facebook and other social media platforms in a manner that cultivates trust and confidence in your prospective customers.

Keep in mind, while I tailor these posts for writers, they are applicable to anyone in business. As a writer who employs technology to advertise and market my books and content, I understand the importance of cautious and strategic use of social media in marketing.

#6: Content Marketing Skills

Content marketing is a significant industry on its own, and this post is a part of that larger picture. It’s content by itself, but the question remains: how do I market this content? There are numerous approaches to this challenge. One could utilize SEO to help people find my post when they search online.

How did you come across this post? Perhaps it was through a social media share or a web search? I’m curious to know how you stumbled upon this post, and I invite you to share your experience in the comments section at the end. However, before we get to that, it’s essential to have certain skills to reap the benefits of digital marketing.

Later in this post, specifically in section #8, we’ll delve into SEO. For those seeking more comprehensive information, the Yoast SEO website is a valuable resource worth exploring after you’ve finished reading this post.

Email marketing is actually a subset of content marketing. Here, I’m referring to how you market content using web tools like Google Search and other search engines. The first piece of advice I can offer is that the best way to rank online is by creating your own unique content. It’s hard work, but it’s rewarding. Regular writing and posting is the optimal approach, though many SEO experts might not disclose this. Why? Because they prefer you to depend on them for guidance.

Over the last decade online, I’ve come to realize that I know nearly everything that SEO experts do about content marketing. However, this doesn’t mean we should stop learning. My point is that some may deceive you into underestimating yourself so that you constantly seek their help.

Many SEO tools are too basic to be truly effective, to be honest. You certainly don’t need them, especially if there’s a cost involved. You can do just fine by writing and sharing content that comes from the heart. Even keyword research often provides misleading information to beginners. Experience has taught me this. Indeed, experience is the best teacher.

#7: Voice Search Skills

Voice search is now a feature on some devices, and many people enjoy using their voices to search the web daily. You may wonder if this is something within your control or why it’s considered a digital marketing skill.

Such inquiries are excellent for learning. When writing articles, I often ask questions too. The effectiveness of voice search depends on both the content marketer and the consumer.

To optimize content for voice search, one must employ specific techniques and understand the long-tail keywords commonly used in voice queries, which differ from those used in text searches on Google.

For instance, “what is digital marketing?” suits a text search, while “What is digital marketing for writers in South Sudan?” aligns with voice search. Google’s search engine prioritizes the queries over punctuation, seeking the most relevant content.

Keyword research is valuable, but it shouldn’t overshadow the importance of adding value to your content, which is crucial for online digital marketing success. This advice stems from years of research and experience. Although my traffic isn’t high yet, I’m confident it will grow by consistently writing and sharing original content.

#8: SEO Skills

Search Engine Optimization (SEO) is a method used to enhance the visibility of content for search engines like Google, Bing, and Yahoo. When your website appears in search results for a keyword and a user clicks on it, this is known as organic ranking.

How is this achieved? There are several strategies to make websites more visible to search engines. One approach is On-Page SEO, which focuses on ensuring that post titles, headlines, and body text are crafted in a way that both search engines and human readers can easily understand.

Yoast SEO offers two tools: the readability test tool and the SEO test tool. These can help determine if your post is visible to search engines. They have specific rules to follow, but it’s important not to lose sight of the actual content in favor of these tools.

Another strategy is Off-Page SEO, which involves sharing your website’s link with others. When they click on it, it can boost your SEO as the traffic sources are tracked. Visitors may come from social media or directly by typing your URL into their browser.

Email, social media, and other websites that feature your link contribute to Off-Page SEO when people use those links to visit your site, which can improve your SEO standing. However, optimizing your pages for SEO is crucial to signal to search engines that your content is original and aligns with what users are searching for.

#9: Video Content Skills

Creating professional videos and sharing them on platforms like YouTube is a valuable digital marketing skill to develop. While I have been producing and uploading videos to YouTube, they haven’t reached the level of professionalism I aim for. This year, I see it as a challenge to start creating and uploading videos that meet professional standards.

Most people prefer learning visually rather than through text. For instance, when explaining how to set up an online account, a video demonstration is often more effective than a written description.

However, videos are most effective when supplemented with text and images. That’s why I accompany each article with a picture to enhance understanding and visualization of the content. Integrating video into my posts is something I haven’t done yet, but it’s a significant oversight I plan to correct soon.

#10: Web Design and Development Skills

This post marks the tenth of the top 10 digital marketing skills. As an individual or organization, utilizing a website is a key tool for success. Owning a domain is vital for professional digital marketing.

Is a website necessary for digital marketing? That depends on your goals. If your aim is to connect with a global audience digitally, then it’s essential. However, it’s possible for someone else to create the website for you. Why consider doing it yourself?

We’re focusing on careers and skills, so there’s an imperative to learn these tasks personally. This post is dedicated to your career exploration and growth, not about delegating tasks to others. It’s about empowering you to take action.

Previously, I’ve written about starting a free or paid blog. If you’re not ready to launch a self-hosted website or blog, you can refer to that post. There, you might opt for a paid service. I advocate for a paid website for its flexibility and personalization. Additionally, YouTube offers numerous tutorials on creating a professional website.

MY FINAL THOUGHTS

We’ve now reached the conclusion of the top 10 digital marketing skills for 2021 and beyond. I want to emphasize that there are countless digital marketing skills out there, far more than this post can cover. However, I believe these ten points will be beneficial to you personally.

Remember, knowledge is only potential power until you apply it and specialize. This concept is directly from Napoleon Hill’s book, “Think and Grow Rich,” which I also recommend you read. Without application, the insights from this post will simply become history.

Take action with whatever you find most relevant from this post. Whether it’s social media marketing or SEO, get started on it now!

If you wish to connect, click the WhatsApp button below. Just send your name and what you’d like to discuss today. May God bless you abundantly and keep you safe during and after COVID-19. Shalom!

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